SCORR Marketing ended a great year with two Awards of Excellence in the 2012 Anvil Awards competition of the Nebraska Chapter of the Public Relations Society of America (PRSA), and a Silver Award from the 2012 International Davey Awards.
What is Pinterest?
Pinterest is a virtual pin board that allows users to pin photographs and videos they upload or find on other websites. These pins are then organized and shared with other users who may repin, like or comment on items. The image that a user pins serves as a link to the original source. For example, someone may pin an image of a bouquet from a floral shop’s website. When other users repin that image, the link still directs users back to the floral shop’s website to learn more about the bouquet.
White papers have had a place in the public relations book of tricks for eons. They are an ideal way to explain your company’s stance on a controversial practice in your industry or a complex new piece of technology, and for a long time, that’s the only way they were used.
It’s amazing, in light of its relatively short history, how central the Web has become to marketing. The first websites — even our first website — were mostly just glorified brochures. Today, the best websites offer precisely the information you’re looking for, sliced and diced just the way you want to see it.
SCORR Gets You There represents the verbal expression of the branding concept. Developing a graphic approach that supports and amplifies the statement and then applying it across platforms that range from advertising to smart screens is both the hard part and the fun part to a team of designers like SCORR’s.
In marketing, the strategy is the foundation for the tactics and everything that follows. We started our rebranding by taking a cold, hard, objective look at who we are, a process that included surveying clients to find out what they liked — and didn’t like — about SCORR Marketing.
SCORR Marketing, a strategic marketing and public relations agency focused on market development through marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design, has unveiled a new brand strategy as a response to its tremendous growth and success over the past nine years.
Anyone who’s ever done a rebranding program knows that they’re a lot of work. Rebranding isn’t changing the company color and business card layout; rebranding is fundamentally changing how you are perceived by your industry versus the positions of your competitors. Ultimately, that could mean changing every single piece of communications associated with a company in order to fundamentally alter the way it is perceived in the world.
The Day of the Ninja Descends Upon the SCORR Office!
December 5th is sneaking up on you…
Celebrate Day of the Ninja with SCORR – Masters of the Marketing Arts
For centuries, ninja have symbolized skill, knowledge, and mystery. They prefer unique tactics and put their mission above all else. In many ways, the ancient way of the ninja is similar to the current way of SCORR Marketing. Our team is a legendary force, with the talent and ability to take your marketing to the next level.
SCORR Marketing, a strategic marketing and public relations agency focused on marketing communications, corporate identity/branding, media communications, advertising and interactive/Web design and development, returns from the American Association of Pharmaceutical Scientists (AAPS) Annual Meeting and Exposition which was held October 23-27, 2011, in Washington, D.C.
